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Event Marketing (Paperback) (ISBN-13: 9788885486249)
Vendor:
Diego Rinallo
Product type:
Books
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Description
xMaster the art of event marketing and create unforgettable brand experiences. This comprehensive guide provides hands-on answers to key questions about leveraging events in your marketing communication mix.
Is this book for you? Absolutely, if you're a brand, product, or communication manager, an event agency professional, or a marketing student eager to excel in the world of marketing events. Discover how to:
- Craft winning event strategies
- Measure event ROI and maximize impact
- Manage event agencies effectively
- Deliver memorable brand experiences
Transform your approach to event marketing and achieve remarkable results. Event Marketing equips you with the knowledge and tools to create events that resonate with your target audience and drive brand success.
Author: Diego Rinallo
ISBN-10: 888548624X
ISBN-13: 9788885486249
Publisher: Egea Spa - Bocconi University Press
Language: English
Published: 03/01/2018
Pages: 172
Format: Paperback
Weight: 0.45lbs
Size: 9.00h x 5.80w x 0.40d
By Diego Rinallo
xDiego Rinallo is Associate Professor of Marketing and Consumer Culture at KEDGE Business School. Previously, he was an Assistant Professor at Bocconi University, where he obtained his PhD in Business Administration. His research investigates marketing and consumption from a cultural perspective, with a focus on gender issues, fashion, advertising, and spirituality/religion.
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