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A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers.
In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
This new edition also includes:
In this book, you'll discover:
Content marketing has evolved. Yet writing matters more than ever.
In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing.
Author: Ann Handley
ISBN-10: 1119854164
ISBN-13: 9781119854166
Publisher: Wiley
Language: English
Published: 10/25/2022
Pages: 432
Format: Hardcover
Weight: 1.38lbs
Size: 9.30h x 6.38w x 1.43d
ANN HANDLEY is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the Financial Times. IBM named her one of seven people shaping modern marketing. More than 50K people subscribe to her popular email newsletter.
She is the world's first Chief Content Officer, a principal at training and education company MarketingProfs, and a regular speaker at events globally.
Ann is also a mom, dog person, and writer. Her favorite food is kale salad. But don't hold that against her.
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