Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World by Sum, J. C.

Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World (Paperback) (ISBN-13: 9789811446719)

Vendor: J. C. Sum
Product type: Books
Format: Paperback
$17.50
$17.50
$17.50
Subtotal: $17.50
Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World by Sum, J. C.

Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World

$17.50
Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World by Sum, J. C.

Evolve, Adapt or Collapse: Bottom Line Driven Marketing in a Digitally Evolving World

$17.50
Format: Paperback
Description
Description
x
In a new book by strategy consultant, J C Sum, he details what non-digitally-assimilated businesses globally have realized in the face of the Covid-19 pandemic, the need to evolve and adapt. From understanding hybrid strategy to implementing traditional and digital marketing channels, this entertaining and insightful read offers practical, hard-hitting and sometimes creatively unorthodox advice for businesses in a digitally evolving world. For the first time, Sum shares his "Marketing Inverted PyramidTM", a new marketing-based fundamental business framework. As an upgrade from the traditional "four Ps of marketing", this model guides an organization's strategies and tactics, in an analogue or digital world. Disruptive technology, globalization, geopolitical instability, rising costs and regulations, all create adversity for businesses over time, regardless of the size of the company, location or nature of the industry. However, these challenges have been compounded by the socio-economic and cultural shifts in the digitally savvy consumer mindset. "EVOLVE, ADAPT OR COLLAPSE" reveals what businesses need to do with their marketing game to survive and thrive in transformative times.
By understanding how the modern customer journey has changed due to digital disruption, business owners, entrepreneurs, senior management and marketing & sales professionals will gain insight on bottom line driven marketing strategies that will help grow sales numbers fast. Within these pages, you will learn:
  • How the Digitally Evolving World Impacts Business
  • Why Everything Starts with Marketing
  • How to Position Your Business Against the Competition
  • How Digital Marketing Fits In
  • The Need for Hybrid Marketing
  • How to Evolve & Adapt Your Business
It is time for your business to evolve, adapt or collapse!

Author: J. C. Sum
ISBN-10: 9811446717
ISBN-13: 9789811446719
Publisher: Evolve & Adapt
Language: English
Published: 03/25/2020
Pages: 216
Format: Paperback
Weight: 0.65lbs
Size: 9.02h x 5.98w x 0.46d

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