Exceptionality: How to build a personal brand that's wildly unique and world class (Paperback) (ISBN-13: 9780648502203)

This is a book about branding and designed to help consultants, entrepreneurs and CEOs to become more conscious and aware of what makes them and their business both unique and better. Most branding experts focus on what makes them unique but an obsession about unique AND better is what really sets them apart from the competition.