Experience the Message: How Experiential Marketing Is Changing the Brand World by Lenderman, Max

Experience the Message: How Experiential Marketing Is Changing the Brand World (Paperback) (ISBN-13: 9780786718832)

Vendor: Max Lenderman
Product type: Books
Format: Paperback
$21.99
$21.99
$21.99
Subtotal: $21.99
Experience the Message: How Experiential Marketing Is Changing the Brand World by Lenderman, Max

Experience the Message: How Experiential Marketing Is Changing the Brand World

$21.99
Experience the Message: How Experiential Marketing Is Changing the Brand World by Lenderman, Max

Experience the Message: How Experiential Marketing Is Changing the Brand World

$21.99
Format: Paperback
Description
Description
x
Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.

Author: Max Lenderman
ISBN-10: 0786718838
ISBN-13: 9780786718832
Publisher: Basic Books
Language: English
Published: 01/01/2007
Pages: 336
Format: Paperback
Weight: 0.77lbs
Size: 7.92h x 5.30w x 0.87d
By Max Lenderman
By Max Lenderman
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Max Lenderman is Creative Director of GMR Marketing, one of America's top sales promotion agencies. He has led successful experiential marketing campaigns for Tommy Hilfiger, Procter & Gamble, Unilever, The Bay, Alliance Atlantis, Absolut, DaimlerChrysler, and NASCAR Canada. Lenderman is a founding member of the International Experiential Marketing Association (IXMA), and writes frequently on marketing and business-related issues for Strategy magazine, and in his blog www.experiencethemessage.com. He lives in Chicago.

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