Experiencing Music Video: Aesthetics and Cultural Context (Hardcover) (ISBN-13: 9780231117982)

Music videos have ranged from simple tableaux of a band playing its instruments to multimillion dollar, high-concept extravaganzas. Born of a sudden expansion in new broadcast channels, music videos continue to exert an enormous influence on popular music. They help to create an artist's identity, to affect a song's mood, to determine chart success: the music video has changed our idea of the popular song.

Here at last is a study that treats music video as a distinct multimedia artistic genre, different from film, television, and indeed from the songs they illuminate--and sell. Carol Vernallis describes how verbal, musical, and visual codes combine in music video to create defining representations of race, class, gender, sexuality, and performance. The book explores the complex interactions of narrative, settings, props, costumes, lyrics, and much more. Three chapters contain close analyses of important videos: Madonna's "Cherish," Prince's "Gett Off," and Peter Gabriel's "Mercy St."

Author: Carol Vernallis
ISBN-10: 0231117981
ISBN-13: 9780231117982
Publisher: Columbia University Press
Language: English
Published: 06/16/2004
Pages: 480
Format: Hardcover
Weight: 1.75lbs
Size: 10.00h x 7.20w x 1.00d

Review Citation(s):
Choice 12/01/2004 pg. 672