Experiential Retailing: Concepts and Strategies That Sell by Sullivan, Pauline

Experiential Retailing: Concepts and Strategies That Sell (Paperback) (ISBN-13: 9781501364150)

Vendor: Pauline Sullivan
Product type: Books
Format: Paperback
$100.00
$100.00
$100.00
Subtotal: $100.00
Experiential Retailing: Concepts and Strategies That Sell by Sullivan, Pauline

Experiential Retailing: Concepts and Strategies That Sell

$100.00
Experiential Retailing: Concepts and Strategies That Sell by Sullivan, Pauline

Experiential Retailing: Concepts and Strategies That Sell

$100.00
Format: Paperback
Description
Description
x
Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Author: Pauline Sullivan,Youn-Kyung Kim,Judith Forney
ISBN-10: 1501364154
ISBN-13: 9781501364150
Publisher: Bloomsbury Publishing PLC
Language: English
Published: 01/23/2020
Pages: 480
Format: Paperback
Weight: 2.44lbs
Size: 11.00h x 8.50w x 0.97d

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