Experimental Design (Hardcover) (ISBN-13: 9783032018380)

Dr. Mike Nguyen is a professor of marketing and data science whose research is deeply informed by active collaborations with firms in telecommunications, financial institutions, and digital platforms. He teaches data analytics and causal inference at both undergraduate and graduate levels, with an emphasis on business applications in marketing, finance, and strategic decision-making. His work integrates econometrics, machine learning, and experimental design to tackle real-world problems. Dr. Nguyen designs research-based solutions in partnership with industry to inform both theory and practice. This book reflects his commitment to accessibility--offering intuitive explanations for practitioners and students--while also providing the mathematical foundations and references required for graduate and PhD-level study.