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Explaining Consumer Choice (Hardcover) (ISBN-13: 9781403998620)
Vendor:
G. Foxall
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Books
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Description
xThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Author: G. Foxall
ISBN-10: 1403998620
ISBN-13: 9781403998620
Publisher: Palgrave MacMillan
Language: English
Published: 06/27/2007
Pages: 256
Format: Hardcover
Weight: 1.02lbs
Size: 8.66h x 5.79w x 0.80d
Author: G. Foxall
ISBN-10: 1403998620
ISBN-13: 9781403998620
Publisher: Palgrave MacMillan
Language: English
Published: 06/27/2007
Pages: 256
Format: Hardcover
Weight: 1.02lbs
Size: 8.66h x 5.79w x 0.80d
By G. Foxall
xGORDON R. FOXALL is Distinguished Research Professor at Cardiff University, UK. He is a graduate of the Universities of Birmingham (PhD business) and Strathclyde (PhD psychology), and holds a higher doctorate of the University of Birmingham (DSocSc). He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM), and an Academician of the Academy of Learned Societies for the Social Sciences (AcSS).
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