Exploring Esports: Players, Fans, and the Esports Industry (Paperback) (ISBN-13: 9781032665177)

Hee Jung Hong is Associate Professor in Sport at the University of Stirling, UK. Her research interests include career transitions in sport, dual careers of athletes, athletes' career development and management, athletes' welfare and wellbeing, and the application of sport psychology in esports.

Sungkyung Kim is Assistant Professor in Sport Management at the University of Stirling, UK. He has two primary areas of research that address contemporary challenges in public policy and consumer behaviour. The first strand of research focuses on policy public relations and the second centres on technology adoption to understand consumer behaviours.