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Long established as the go-to book for internal communication practitioners, this fifth edition has been completely updated to reflect changes in the field, including developments in the expanding use of technology in internal communication practice, hybrid working, and the greater emphasis on inclusive workplaces.
Kevin Ruck is an internal communication researcher and educator. He is the co-founder of PR Academy and leads the Internal Communication Research Hub's European affiliate group.
Martin Flegg is a chartered public relations practitioner specialising in internal and change communication. He has worked as a senior internal communicator and as a consultant for 25 years in public and private sector organisations.
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