Exploring the Dynamics of Consumerism in Developing Nations (Hardcover) (ISBN-13: 9781522579069)

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

Author: Ayantunji Gbadamosi
ISBN-10: 1522579060
ISBN-13: 9781522579069
Publisher: Business Science Reference
Language: English
Published: 01/11/2019
Pages: 330
Format: Hardcover
Weight: 2.96lbs
Size: 11.00h x 8.50w x 1.00d