Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Hardcover) (ISBN-13: 9781522585756)

User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

Author: Sandra Maria Correia Loureiro
ISBN-10: 1522585753
ISBN-13: 9781522585756
Publisher: Business Science Reference
Language: English
Published: 07/26/2019
Pages: 390
Format: Hardcover
Weight: 3.12lbs
Size: 11.00h x 8.50w x 1.06d