Exploring the Power of Electronic Word-of-Mouth in the Services Industry by Loureiro, Sandra Maria Correia

Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Paperback) (ISBN-13: 9781522585763)

Vendor: Sandra Maria Correia Loureiro
Product type: Books
Format: Paperback
$220.00
$220.00
$220.00
Subtotal: $220.00
Exploring the Power of Electronic Word-of-Mouth in the Services Industry by Loureiro, Sandra Maria Correia

Exploring the Power of Electronic Word-of-Mouth in the Services Industry

$220.00
Exploring the Power of Electronic Word-of-Mouth in the Services Industry by Loureiro, Sandra Maria Correia

Exploring the Power of Electronic Word-of-Mouth in the Services Industry

$220.00
Format: Paperback
Description
Description
x
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Author: Sandra Maria Correia Loureiro
ISBN-10: 1522585761
ISBN-13: 9781522585763
Publisher: Business Science Reference
Language: English
Published: 07/15/2019
Pages: 492
Format: Paperback
Weight: 2.49lbs
Size: 11.00h x 8.50w x 0.99d

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