Export & Expand: Turn Crisis into Opportunity (Paperback) (ISBN-13: 9798570556768)

Export & Expand is a practical guide to taking your business global. The 2021 edition highlights how firms can prosper in the post Covid-19 world including changing business model, dialling up e-Commerce and social media activities; and out sourcing sales & marketing functions. Export and Expand is written for consumer focused companies and is based on the author's 22 years of experience working with FMCG, healthcare, retail and distributors in Asia-Pacific and the Middle East. The book covers the 8 essential steps in expanding globally from prioritising export markets, deciding who to target, finding the right Go-to-Market partners, product development and branding, the export team, selling and negotiation, marketing for sell-thru and creating a robust export business plan.

Author: Rupert Sutton
ISBN-13: 9798570556768
Publisher: Independently Published
Language: English
Published: 11/24/2020
Pages: 310
Format: Paperback
Weight: 0.92lbs
Size: 9.00h x 6.00w x 0.65d