Export Manager: A Practical Guide to Develop Foreign Markets by Gatto, Luca

Export Manager: A Practical Guide to Develop Foreign Markets (Paperback) (ISBN-13: 9791281627000)

Vendor: Luca Gatto
Product type: Books
Format: Paperback
$39.95
$39.95
$39.95
Subtotal: $39.95
Export Manager: A Practical Guide to Develop Foreign Markets by Gatto, Luca

Export Manager: A Practical Guide to Develop Foreign Markets

$39.95
Export Manager: A Practical Guide to Develop Foreign Markets by Gatto, Luca

Export Manager: A Practical Guide to Develop Foreign Markets

$39.95
Format: Paperback
Description
Description
x
In the complexity of the current economic context, exports represent the only path that allows Italian SMEs to grow and thrive in the medium to long term. However, the international markets in which they operate are increasingly complex and competitive, and unlike local markets, they are complicated by the presence of barriers and peculiarities related to sales and after-sales management. In this scenario, the Export Manager is a crucial figure in enabling companies to initiate, develop, and man-age the export of goods and services, and more generally, to activate the internationalization process. In this perspective, the book represents a true guidebook for a profession on the rise. From company assessment to market analysis, from defining the entry strategy into target countries to designing the business model, from risk assessment to business plan drafting and implementation to KPI monitoring: for each activity, the au-thors pragmatically illustrate both the necessary technical skills and the softer managerial capabilities, supported by cases and examples, with-out neglecting the implications of the digitization process that now affects every phase of this multifaceted professio

Author: Luca Gatto, Marco San Filippo
ISBN-13: 9791281627000
Publisher: Egea Spa - Bocconi University Press
Language: English
Published: 07/01/2024
Pages: 282
Format: Paperback
By Luca Gatto
By Luca Gatto
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graduated in Business Administration and Law from Sapienza University of Rome. He obtained an MBA from SDA Bocconi and a Diploma in Financial Strategy from Said Business School at Oxford University. He has over 25 years of experience in internationalization process development, with previous employment at Accenture, Ferrovie dello Stato, and Indesit Company. Since 2005, he has held the position of Senior Manager at SACE. He serves as a Contract Professor of Export Management at Luiss Business School and the Italian Trade Agency (ITA). earned his degree in business economics from Luiss Luigi Carli and received an MBA from Hong Kong and London Business School. He gained considerable experience in management consultancy, starting at Ernst & Young Financial Business Advisory and later at Deloitte Consulting. In 2012, he joined Tinexta Group and, in 2019, he became the CEO of Co.Mark, the leading company in Italy in Temporary Export Management. Since 2021, he has also served as the President of Queryo, a digital agency that was acquired by Co.Mark.

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