Export Marketing Strategy: Tactics and Skills That Work (Paperback) (ISBN-13: 9781606490082)

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Author: Shaoming Zou, Daekwan Kim
ISBN-10: 1606490087
ISBN-13: 9781606490082
Publisher: Business Expert Press
Language: English
Published: 05/01/2009
Pages: 150
Format: Paperback
Weight: 1.09lbs
Size: 9.00h x 6.00w x 0.77d