Extending the Runway-Second Edition (Paperback) (ISBN-13: 9781312288355)

Extending the Runway is a must-read book for every entrepreneur, executive angel, and venture capitalist who now or has ever managed a fragile, growing young business. Authored by Dave Berkus, creator of BERKONOMICS, this book provides thoughtful material to help management and investors gain alignment at the board level upon issues of limited resource allocation toward and beyond breakeven. Berkus delves into issues revolving around optimal use of resources such as time, money, relationships, context knowledge and process understanding. He tells real stories of young businesses whose management fell into traps which could have been avoided, and how some extended their runways to make more efficient use of invested funds. Extending the Runway uses examples and stories from aviation to draw an analogy between trained, disciplined management in the cockpit compared to that in an often chaotic corporate world. This is an easy-reading but powerful text for C-level corporate planning.

Author: Dave Berkus
ISBN-10: 1312288353
ISBN-13: 9781312288355
Publisher: Lulu.com
Language: English
Published: 06/18/2014
Pages: 154
Format: Paperback
Weight: 0.52lbs
Size: 9.00h x 6.00w x 0.36d