Extension and Communication Management (Paperback) (ISBN-13: 9798889758013)

The book planned under the programme with a strong foundation for the two aspects of Extension and Communication. The issues of national concern are reflected in the curriculum with a focus on linking women and children to mainstream national development programmes. It will orient the students to the socio-cultural and economic environment of rural, urban and semi urban communities. The course will prepare a cadre of professionals to work with governmental and non-governmental organisations in various capacities. It will enhance self-employment potential through entrepreneurial skill training by developing competency in the preparation of participatory and innovative communication strategies for the dissemination of vital information to vulnerable sections of the population. The course gives an insight how to channelise the potential to become development Media specialists with an orientation to Development Journalism, Media Research and sensitivity to the vast heritages and oral traditions of the country. It also helps to develop skills in planning, implementing, monitoring and evaluating various programmes in the developmental sector.