Eye Tracking the User Experience: A Practical Guide to Research by Bojko, Aga

Eye Tracking the User Experience: A Practical Guide to Research (Paperback) (ISBN-13: 9781933820101)

Vendor: Aga Bojko
Product type: Books
Format: Paperback
$54.99
$54.99
$54.99
Subtotal: $54.99
Eye Tracking the User Experience: A Practical Guide to Research by Bojko, Aga

Eye Tracking the User Experience: A Practical Guide to Research

$54.99
Eye Tracking the User Experience: A Practical Guide to Research by Bojko, Aga

Eye Tracking the User Experience: A Practical Guide to Research

$54.99
Format: Paperback
Description
Description
x

Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience-the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.



Author: Aga Bojko
ISBN-10: 1933820101
ISBN-13: 9781933820101
Publisher: Rosenfeld Media
Language: English
Published: 11/15/2013
Pages: 320
Format: Paperback
Weight: 1.35lbs
Size: 8.90h x 6.00w x 1.00d

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