F-Commerce Handbook (Paperback) (ISBN-13: 9780071806138)

The 10 Secrets to Selling on the World's #1 Social Network

Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.

The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.

The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.

• Capitalize on impulse purchasing
• Get customers emotionally involved with your product
• Use social media as an "experience delivery mechanism"
• Create powerful social incentives
• Make customers feel indebted to buy from you

Facebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning "Likes" into "Buys."