Factors Influence Consumer Behavior (Paperback) (ISBN-13: 9798886410488)

This book aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assist businesses to predict why and when and how consumer behavior changes. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method.