Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers (Hardcover) (ISBN-13: 9780470422106)

Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

Author: Bob Hutchins, Greg Stielstra
ISBN-10: 0470422106
ISBN-13: 9780470422106
Publisher: Wiley
Language: English
Published: 05/01/2009
Pages: 256
Format: Hardcover
Weight: 0.97lbs
Size: 9.10h x 6.10w x 1.00d

Review Citation(s):
CBA Retailers 06/01/2009 pg. 54