Family Business Metaphors: Envisioning Images of Peaceful and Sustainable Organizations (Hardcover) (ISBN-13: 9783031052477)

Typically, business tenets advise: never go into business with your family. This book proposes that this discrepancy may actually be at the core of modern problems: social harm and environmental problems are largely related to advancements focused on current dualistic metaphors that value only the business dimension and devalue the family.
This book aims to offer an alternative viewpoint, by discussing how core beliefs linked to various metaphors change the way we conduct and perform in our lives and businesses, so that the reader can practice sustainable methods, which also includes the family. Situating family businesses as the primordial way of social organizing, chapters explore definitions of organizational symbolism, metaphors, and archetypes in order to guide readers and change the way we consider the family role within business and the economy.


Author: Alessandra Tognazzo
ISBN-10: 3031052471
ISBN-13: 9783031052477
Publisher: Palgrave MacMillan
Language: English
Published: 09/11/2022
Pages: 112
Format: Hardcover
Weight: 0.70lbs
Size: 8.27h x 5.83w x 0.38d