Fandom Power: Marketing in the Age of Nerd Culture (Paperback) (ISBN-13: 9781919265018)

In a world where fan communities drive trends, fuel billion-dollar franchises, and shape the future of entertainment, understanding fandom is no longer optional, it's essential. Fandom Power is the ultimate guide for marketers, brand leaders, and creatives looking to harness the cultural force of nerd and fan culture to build deeper, more loyal connections with audiences.

From anime to esports, toys to tech, cosplay to collectibles, this book dives into the subcultures that dominate modern media and consumer behavior. With expert insights, real-world case studies, and practical strategies, Calvin Innes unpacks how brands can authentically engage with fandoms, tap into user-generated content, and co-create alongside their most passionate supporters.

Discover how storytelling, community-building, creator partnerships, immersive tech, and fan-first thinking can future-proof your brand in the age of geek dominance. Whether you're a global studio or an indie startup, Fandom Power will help you thrive where culture, creativity, and commerce collide.