Fashion Branding Unraveled (Paperback) (ISBN-13: 9781563678745)

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Author: Kaled K. Hameide
ISBN-10: 1563678748
ISBN-13: 9781563678745
Publisher: Fairchild Books
Language: English
Published: 02/14/2011
Pages: 304
Format: Paperback
Weight: 1.20lbs
Size: 9.50h x 7.30w x 0.70d