Fashion Brands: Branding Style from Armani to Zara (Paperback) (ISBN-13: 9780749464462)

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure.

Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.

Author: Mark Tungate
ISBN-10: 0749464461
ISBN-13: 9780749464462
Publisher: Kogan Page
Language: English
Published: 10/30/2012
Pages: 240
Format: Paperback
Weight: 0.83lbs
Size: 9.06h x 6.29w x 0.53d

Review Citation(s):
Choice 05/01/2013