Fashion Management: A Strategic Approach by Varley, Rosemary

Fashion Management: A Strategic Approach (Paperback) (ISBN-13: 9781350340565)

Vendor: Rosemary Varley
Product type: Books
Format: Paperback
$54.95
$54.95
$54.95
Subtotal: $54.95
Fashion Management: A Strategic Approach by Varley, Rosemary

Fashion Management: A Strategic Approach

$54.95
Fashion Management: A Strategic Approach by Varley, Rosemary

Fashion Management: A Strategic Approach

$54.95
Format: Paperback
Description
Description
x

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues - such as sustainability, the digital, and corporate social responsibility - are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations.

This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/fashion-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Author: Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas
ISBN-10: 1350340561
ISBN-13: 9781350340565
Publisher: Bloomsbury Academic
Language: English
Published: 11/14/2024
Pages: 448
Format: Paperback
Weight: 1.00lbs
Size: 9.69h x 7.44w x 1.00d
By Rosemary Varley
By Rosemary Varley
x

Rosemary Varley is Subject Director for Marketing and Retail, and Research Coordinator in the School of Management and Science at London College of Fashion, University of the Arts London, UK.

Ana Roncha leads the MA Strategic Fashion Marketing course at London College of Fashion, having previously been a post-doctoral research fellow in Enterprise and Innovation at the Fashion Business School. Ana holds a PhD in Design and Marketing Management for the Fashion Industry and lectures in the fields of Fashion Business Strategies, Strategic Branding, Marketing Communications and Marketing Management.

Natascha Radclyffe-Thomas is Reader in Marketing and Sustainable Business at the British School of Fashion, and has extensive international experience having taught fashion, both studio-based and theoretical, in the UK, Asia and the US

Liz Gee is Associate Dean of the London College of Fashion Business School, and she is a fellow of the Institute of Chartered Accountants.

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