Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry by Mitterfellner, Olga

Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry (Paperback) (ISBN-13: 9781032582320)

Vendor: Olga Mitterfellner
Product type: Books
Format: Paperback
$52.99
$52.99
$52.99
Subtotal: $52.99
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry by Mitterfellner, Olga

Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry

$52.99
Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry by Mitterfellner, Olga

Fashion Marketing and Communications: Theory and Practice Across the Fashion Industry

$52.99
Format: Paperback
Description
Description
x

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry.



Author: Olga Mitterfellner
ISBN-10: 1032582324
ISBN-13: 9781032582320
Publisher: Routledge
Language: English
Published: 12/11/2024
Pages: 324
Format: Paperback
Weight: 1.06lbs
Size: 9.21h x 6.14w x 0.71d
By Olga Mitterfellner
By Olga Mitterfellner
x

Olga Mitterfellner, SFHEA, is Senior Lecturer in Fashion Business Management at the University of Westminster, UK.

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