Fashion Marketing Communicatio by Lea-Greenwood, Gaynor

Fashion Marketing Communications (Paperback) (ISBN-13: 9781405150606)

Vendor: Gaynor Lea-Greenwood
Product type: Books
Format: Paperback
$48.00
$48.00
$48.00
Subtotal: $48.00
Fashion Marketing Communicatio by Lea-Greenwood, Gaynor

Fashion Marketing Communications

$48.00
Fashion Marketing Communicatio by Lea-Greenwood, Gaynor

Fashion Marketing Communications

$48.00
Format: Paperback
Description
Description
x
"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--P. [4] of cover.

Author: Gaynor Lea-Greenwood
ISBN-10: 1405150602
ISBN-13: 9781405150606
Publisher: Wiley
Language: English
Published: 03/18/2013
Pages: 224
Format: Paperback
Weight: 1.05lbs
Size: 9.50h x 6.80w x 0.50d
By Gaynor Lea-Greenwood
By Gaynor Lea-Greenwood
x
Gaynor Lea-Greenwood, MA, BA, is Senior Lecturer in Fashion Marketing and Buying at Manchester Metropolitan University, having worked at a senior level in the fashion industry. She is an active researcher, external examiner for UK Universities and Assistant Editor of the Journal of Fashion Marketing and Management.

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