Fashion Public Relations (Paperback) (ISBN-13: 9781563677755)

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.

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Author: Sar Perlman, Gerald J. Sherman
ISBN-10: 156367775X
ISBN-13: 9781563677755
Publisher: Fairchild Books
Language: English
Published: 03/02/2010
Pages: 416
Format: Paperback
Weight: 1.80lbs
Size: 9.90h x 7.90w x 0.60d