Favelization: The Imaginary Brazil in Contemporary Film, Fashion, and Design (Paperback) (ISBN-13: 9780692844328)

In Favelization, a book originally published by the Cooper-Hewitt, National Design Museum (Smithsonian Institution), Adriana Kertzer sets out to understand the ways in which specific producers of contemporary Brazilian culture capitalized on misappropriations of favelas (informal squatter settlements that grow along the hillsides and lowlands of many Brazilian cities) in order to brand luxury items as "Brazilian." Through case studies that look at films, fashion, and furniture design, she explains how designers and filmmakers engage with primitivism and stereotype to make their goods more desirable to a non-Brazilian audience. Favelization looks at the films Waste Land and City of God, shirts designed by Fernando and Humberto Campana for Lacoste, and furniture by Brunno Jahara and David Elia. Kertzer argues that the processes of interpretation, transcendence and domination are part of the favelization phenomena. The book locates design as part of a broader constellation of representations that includes a variety of forms from printed media to film. It provides visual and material analyses, as well as theoretically discussions that draw on works by scholars in cultural and postcolonial studies such as John Tagg, Edward Said, Mariana Torgovnick, Mike Davis, and Trinh T. Minh-Ha. While focused on favelization, this work raises questions about the ethical conundrums associated with using the "Other" in commercial design work.

Author: Penny Wolfson,Adriana Kertzer
ISBN-10: 0692844325
ISBN-13: 9780692844328
Publisher: Bowker Identifier Services
Language: English
Published: 02/11/2014
Pages: 194
Format: Paperback
Weight: 0.64lbs
Size: 9.00h x 6.00w x 0.45d