Fear Is Just a Four-Letter Word: How to Develop the Unstoppable Confidence to Own Any Room (Hardcover) (ISBN-13: 9780593188736)

Instant Wall Street Journal bestseller!

From the first female real estate broker on Million Dollar Listing LA, a no-nonsense guide to analyzing big egos, deflecting power plays, and taking control of any room.

Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male co-stars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge.

If you get thrown off course by narcissistic personalities or freaked out by high-stakes situations, don't assume you're weak. When fear is running the show, you get wrapped up in your head and start missing important cues. Yes, the people you're dealing with seem scary, but they're more predictable than you think. Once you understand them, it's easy to push the right levers of influence to get what you want.

Through candid, hilarious stories of her rise through a world of misogyny and cutthroat business dealings (text message screen shots from creeps included!), Tracy offers a crash course in the psychology of power dynamics and social signaling. You'll learn:

What five things you should always find out about someone before you meet them

How to choose the perfect outfit for an important meeting, even when dressing on a budget

When and how to use humor strategically to lighten the mood and command authority

This book is a must-read for any ambitious woman who wants to win her next business confrontation before she even walks into the room.

Author: Tracy Tutor
ISBN-10: 059318873X
ISBN-13: 9780593188736
Publisher: Portfolio
Language: English
Published: 07/14/2020
Pages: 256
Format: Hardcover
Weight: 0.80lbs
Size: 8.60h x 5.70w x 1.00d