Festival and Events Management (Hardcover) (ISBN-13: 9781138133303)

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Author: Ian Yeoman
ISBN-10: 1138133302
ISBN-13: 9781138133303
Publisher: Routledge
Language: English
Published: 11/02/2015
Pages: 440
Format: Hardcover
Weight: 1.75lbs
Size: 9.21h x 6.14w x 1.00d