Fiesta: The Branding and Identity for Festivals by Wang, Shaoqiang

Fiesta: The Branding and Identity for Festivals (Hardcover) (ISBN-13: 9788416851362)

Vendor: Shaoqiang Wang
Product type: Books
Format: Hardcover
$59.95
$59.95
$59.95
Subtotal: $59.95
Fiesta: The Branding and Identity for Festivals by Wang, Shaoqiang

Fiesta: The Branding and Identity for Festivals

$59.95
Fiesta: The Branding and Identity for Festivals by Wang, Shaoqiang

Fiesta: The Branding and Identity for Festivals

$59.95
Format: Hardcover
Description
Description
x
Fiesta: The Branding and Identity of Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned festivals from around the world. The festivals examined span the worlds of music, cinema, design, gastronomy, culture, and art. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as logos, posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T-shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination, as well as for festival organizers and anyone interested in visual culture in general. The events featured, which include Flow Festival, Green Film Fest, ADC Awards, Forward Design Festival, and Barcelona Design Week, show that the success of a festival has a close connection to its tailor-made branding and design and that no matter what the subject of the festival is, it is essential to have a coherent identity strategy.

Author: Shaoqiang Wang
ISBN-10: 8416851360
ISBN-13: 9788416851362
Publisher: Promopress
Language: English
Published: 05/01/2018
Pages: 240
Format: Hardcover
Weight: 3.10lbs
Size: 11.50h x 8.60w x 1.00d
By Shaoqiang Wang
By Shaoqiang Wang
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Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360ｰ magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.

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