Fifteen Critical Insights For Business Owners Over Fifty (Hardcover) (ISBN-13: 9781513681085)

How Over-50 entrepreneurs can start a successful business in 2021, even if you've never owned a business before.

Let's be honest. The "new normal" in the workplace started long before COVID-19. Mass downsizing started in the late '90s. Over 91,500 factories and six million US manufacturing jobs were lost to globalization and outsourcing. According to Forbes, 39,200 brick-and-mortar stores shut down. AI robots are now collecting bridge tolls, cleaning hotel floors, driving trucks, performing medical analysis, and picking stocks on Wall Street. Humans have been told to go home.

Over-50 workers know the score. They (along with their big salaries, health benefits, and retirement packages) are at the top of the list to go home too.

What is the solution? What can over-50 wage-earners do?

The solution is simple: Find an unmet need. Meet the unmet need. Get paid for meeting the unmet need.

Although the solution is simple, the execution is highly complex, full of pitfalls and booby traps, and according to the SBA, plagued by a failure rate of roughly 60%. Without the proper guidance, chances are, you're going to fail.

FIFTEEN CRITICAL INSIGHTS FOR BUSINESS OWNERS OVER FIFTY is the game-changer that gives you a fighting chance. In this book you discover:

• How you, as a long-time wage-earner, must FIRST transform your mind. (Everything, absolutely everything having to do with decoupling from petty corporate politics and boss-pleasing activities, starts inside your head.)
• How your perceived disadvantages associated with age are really powerful advantages over younger competitors. (SBA stats say you have the upper hand.)
• How your subconscious is a brilliant, beautiful mechanism for failure. (For the sake of your success, happiness, wholeness, and healing, your subconscious will tell you a lie.)
• How your most trustworthy advisors have misled you about debt.
• How the entire marketplace is NOT open to your exploration. (Your work experiences, personality traits, and core competencies prohibit many market opportunities that others might find compatible.)
• How centuries of human evolution may cause your spouse to rebel against your entrepreneurial inclinations.
• How treating people the way Steve Jobs treated people will drive your new business into the ground.

Your entrepreneurial journey from wage income to business revenue does not begin with a DBA, or bank loan, or franchise deposit. It begins with the transformation of your mind. Your "over-50" thinking must change. Without hiring a $300-an-hour psychoanalyst or digging up Carl Jung from the grave, we will break the restrictive bonds of your subconscious mind, peel away the lifelong layers of compromise, and allow your personality traits, work experience, and core competencies to embrace a compatible business niche ...

Truth Will Empower You...

Columbus didn't discover America.

There were no weapons of mass destruction.

There are more than eight planets in our solar system.

AND... You are NOT too old, too cash-strapped, too technology-deficient to start a successful business. Time to reset for the new normal. Let's GO!!!