Finding Your Brand True North: How To Lead With Purpose, Direction And Meaning (Paperback) (ISBN-13: 9780645498608)

Business owners, entrepreneurs and leaders offer extraordinary services and products but when it comes to marketing their message, many are treading a rocky road of success with rough peaks and gloomy valleys of uncertainty.

Let's not beat around the bush... no matter how much a business invests in a brand strategy or marketing plan, if no one is motivated to follow the map the message gets lost and everyone goes off in different directions.

In a noisy and unpredictable world, leading businesses cannot afford to disappear.

It's time to get back on track so you can CONFIDENTLY stand out from the crowd as the respected leader with a recognised reputation.

Finding Your Brand True North gives you meaning for every message, making it easy to explain what makes your brand different and why someone should choose you. It gives you a compass with the right direction to MAP out your brand leadership profile.

Discover the brand stories and Neurobranding science behind world leading and boutique brands, so you can create a powerful personal and business brand, making promoting you and your services a walk in the park.