Fizz: How Soda Shook Up the World (Paperback) (ISBN-13: 9781613747223)

The story of soda is the story of the modern world, a tale of glamorous bubbles, sparkling dreams, big bucks, miracle cures, and spreading waistlines. Fizz: How Soda Shook Up the World charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquitous presence in all our lives. Along the way you'll meet the patent medicine peddlers who spawned some of the world's biggest brands with their all-healing concoctions, as well as the grandees of science and medicine mesmerized by the magic of bubbling water. You'll discover how fizzy pop cashed in on Prohibition, helped presidents reach the White House, and became public health enemy number one. You'll learn how Pepsi put the fizz in Apple's marketing, how Coca-Cola joined the space race, and how soda's sticky sweet allure defined and built nations. And you'll find out how an alleged soda-loving snail rewrote the law books.Fizz tells the extraordinary tale of how a seemingly simple everyday refreshment zinged and pinged over our taste buds and, in doing so, changed the world around us.

Author: Tristan Donovan
ISBN-10: 1613747225
ISBN-13: 9781613747223
Publisher: Chicago Review Press
Language: English
Published: 11/01/2013
Pages: 288
Format: Paperback
Weight: 0.93lbs
Size: 8.97h x 6.10w x 0.60d

Review Citation(s):
Library Journal 09/15/2013 pg. 102
Publishers Weekly 09/09/2013
Booklist 10/01/2013 pg. 26
Discover 12/01/2013 pg. 66
Choice 07/01/2014