Follow The Story: The Foundation of Every Great Attraction (Paperback) (ISBN-13: 9781733273305)

An attraction is most effective when it follows a path, when it takes guests on a journey. The story determines an attraction's physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.

Author: Philip L. Hernandez
ISBN-10: 1733273301
ISBN-13: 9781733273305
Publisher: Philip Hernandez
Language: English
Published: 07/03/2019
Pages: 62
Format: Paperback
Weight: 0.17lbs
Size: 7.99h x 5.00w x 0.15d