Fomo: Marketing to Millennials (Paperback) (ISBN-13: 9781636336787)

"A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book." Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business"Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students."Hitesh Sood, VP and Head Marketing, Vodafone Idea LimitedWHO ARE MILLENNIALS?HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES?IS THERE A WAY TO CAPTURE THEIR ATTENTION?With rapid changes in media production and consumption trends, are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with, engage, and finally trigger Millennials' purchase behaviour?This book explores and suggests novel approaches of marketing to Millennials, with reference to a modern-day phenomenon - FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales

Author: Sumeet Singh Lamba
ISBN-10: 1636336787
ISBN-13: 9781636336787
Publisher: Notion Press
Language: English
Published: 12/30/2020
Pages: 144
Format: Paperback
Weight: 0.36lbs
Size: 7.99h x 5.00w x 0.34d