Food and Agribusiness Marketing in Europe (Paperback) (ISBN-13: 9781560247883)

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets.

Author: Erdener Kaynak,Matthew Meulenberg
ISBN-10: 1560247886
ISBN-13: 9781560247883
Publisher: CRC Press
Language: English
Published: 12/20/1995
Pages: 228
Format: Paperback
Weight: 0.74lbs
Size: 8.46h x 5.98w x 0.56d