Fostering Consumer Well-Being: Theory, Evidence, and Policy by Sonmez, Fatih

Fostering Consumer Well-Being: Theory, Evidence, and Policy (Hardcover) (ISBN-13: 9783031591433)

Vendor: Fatih Sonmez
Product type: Books
Format: Hardcover
$159.99
$159.99
$159.99
Subtotal: $159.99
Fostering Consumer Well-Being: Theory, Evidence, and Policy by Sonmez, Fatih

Fostering Consumer Well-Being: Theory, Evidence, and Policy

$159.99
Fostering Consumer Well-Being: Theory, Evidence, and Policy by Sonmez, Fatih

Fostering Consumer Well-Being: Theory, Evidence, and Policy

$159.99
Format: Hardcover
Description
Description
x

This book brings together, in one source, a psychologically framed view of consumer well-being. Featuring chapters authored by expert scholars in the field, and encompassing both research and theory, it provides a comprehensive framework for understanding this important area. Each chapter contains a review of theories and evidence, as well as future research directions and policy recommendations. The intended audience for the book includes professionals in a range of areas, including academia, economics, business, media, and government.



Author: Fatih Sonmez
ISBN-10: 3031591437
ISBN-13: 9783031591433
Publisher: Springer
Language: English
Published: 06/22/2024
Pages: 363
Format: Hardcover
Weight: 1.53lbs
Size: 9.21h x 6.14w x 0.88d
By Fatih Sonmez
By Fatih Sonmez
x

Fatih Sonmez is an Assistant Professor of Marketing. He holds a BSc in Economics and an MSc and PhD degrees in Marketing. His work has mainly focused on consumer behavior and well-being. He is currently a visiting postdoctoral researcher at the Positive Psychology Center at the University of Pennsylvania. His goal is to develop a positive psychological perspective on consumer well-being.

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