Foundations of Corporate Success: How Business Strategies Add Value (Hardcover) (ISBN-13: 9780198287810)

How did BMW recover from the verge of bankruptcy to become one of the Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips outstanding record in innovation not been translated into success in the market? What can be learned from the marriage contract about the conduct of commercial negotiations? These are some of the questions addressed as John Kay asks What makes a business successful?

Author: John Kay
ISBN-10: 019828781X
ISBN-13: 9780198287810
Publisher: Oxford University Press, USA
Language: English
Published: 03/25/2003
Pages: 434
Format: Hardcover
Weight: 1.95lbs
Size: 9.22h x 6.32w x 1.37d