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Even though the fractal approach to sustainability and organizational change management is not new, no authors so far seem to have truly attempted to use fractals as a mathematical means to map and measure organizational sustainability. The authors' work addresses a clear gap in the literature and in applied research, as it emphasizes the relevance of using a complex mathematically-based but user-friendly fractal approach. Readers are able to better understand, implement, map and measure change management processes leading to a sustainability-focused mindset.
Isabel Canto de Loura is a Senior Lecturer in Sustainability at Regent's University London and Director of Stellaria Consultancy & Executive Training Ltd, UK.
Robin Dickinson is a Lecturer at Regent's University London and Director of Green Growth International Ltd, UK.
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