Framers: Human Advantage in an Age of Technology and Turmoil by Cukier, Kenneth

Framers: Human Advantage in an Age of Technology and Turmoil (Paperback) (ISBN-13: 9780593182611)

Vendor: Kenneth Cukier
Product type: Books
Format: Paperback
$18.00
$18.00
$18.00
Subtotal: $18.00
Framers: Human Advantage in an Age of Technology and Turmoil by Cukier, Kenneth

Framers: Human Advantage in an Age of Technology and Turmoil

$18.00
Framers: Human Advantage in an Age of Technology and Turmoil by Cukier, Kenneth

Framers: Human Advantage in an Age of Technology and Turmoil

$18.00
Format: Paperback
Description
Description
x
"Cukier and his co-authors have a more ambitious project than Kahneman and Harari. They don't want to just point out how powerfully we are influenced by our perspectives and prejudices--our frames. They want to show us that these frames are tools, and that we can optimise their use."
--Forbes

From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. The essential tool that will enable humanity to find the best way foward is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schberger, and Francis de V駻icourt.

To frame is to make a mental model that enables us to make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning, leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function--and only humans can do it. This book is the first guide to mastering this human ability.

Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schberger, and de V駻icourt examine:

- Why advice to "think outside the box" is useless
- How Spotify beat Apple by reframing music as an experience
- How the #MeToo twitter hashtag reframed the perception of sexual assault
- The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic

Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms--but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.

Author: Kenneth Cukier, Viktor Mayer-Schberger, Francis de V駻icourt
ISBN-10: 0593182618
ISBN-13: 9780593182611
Publisher: Dutton
Language: English
Published: 05/10/2022
Pages: 272
Format: Paperback
Weight: 0.42lbs
Size: 8.65h x 4.57w x 0.59d
By Kenneth Cukier
By Kenneth Cukier
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Kenneth Cukier is a senior editor at The Economist and host of its weekly podcast on technology Babbage. He is also an associate fellow at Sa? Business School at the University of Oxford. Viktor Mayer-Schberger is professor of internet governance and regulation at the Oxford Internet Institute at the University of Oxford. He is also a faculty affiliate of the Belfer Center for Science and International Affairs at Harvard University. Francis de V駻icourt is professor of management science and the director of the Center for Decisions, Models, and Data at the European School of Management and Technology in Berlin.

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