Franchising: How Both Sides Can Win by Edger, Emmerson

Franchising: How Both Sides Can Win (Paperback) (ISBN-13: 9781909818606)

Vendor: Chris Edger
Product type: Books
Format: Paperback
$26.99
$26.99
$26.99
Subtotal: $26.99
Franchising: How Both Sides Can Win by Edger, Emmerson

Franchising: How Both Sides Can Win

$26.99
Franchising: How Both Sides Can Win by Edger, Emmerson

Franchising: How Both Sides Can Win

$26.99
Format: Paperback
Description
Description
x
Shortlist:
2016 CMI Management Book of the Year

Thinking of buying a franchise, creating your own franchise, or franchising a product more effectively? Packed with real-life case studies and key insights from the owners and operators of successful franchise systems--including Domino's Pizza, Dunkin' Donuts, Haagen Dazs, Café2U, Snappy Snaps, Ramada Encore, and Burger & Lobster--this book is the essential contemporary guide for aspiring franchisees or ambitious franchisors. It provides comprehensive advice on how to avoid potential traps, laying out the key success factors that enable both parties to win.

Author: Chris Edger, Andrew Emmerson
ISBN-10: 1909818607
ISBN-13: 9781909818606
Publisher: Libri Publishing Ltd
Language: English
Published: 05/01/2015
Pages: 200
Format: Paperback
Weight: 1.00lbs
Size: 8.90h x 5.90w x 0.40d
By Chris Edger
By Chris Edger
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Chris Edger is the founder-director of the multi-unit leadership and strategy program at Birmingham City University. He is the author of Effective Multi-Unit Leadership, International Multi-Unit Leadership, and Professional Area Management. Andrew Emmerson is the owner of the Emmerson Development Company, which advises SMEs and large companies on franchising. Until 2014 he was UK Executive Director of Franchising and Development for Domino's Pizza, having previously held senior executive positions with Millie's Cookies, Upper Crust, and Dunkin' Donuts.

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