Free Advice: Uncommon Wisdom from a Marketing Muse (Hardcover) (ISBN-13: 9780998120867)

Free Advice is a labor of love, an autobio­graphical highlight reel from a 50 year marketing career that explains how to become successful in this industry. Lauri explains the key Issues through the stories of her service to many local, regional, national, and international clients' challenges gained as co-founder and CEO of a boutique advertising agency in Portland, Oregon.

Free Advice includes valuable lessons Lauri learned through important foundational experiences in fashion retail manufacturing, print shop production, department store fashion office management, freelance copywriting, and advertising sales management. Her agency contributions included client management, strategic media and creative direction, media planning and negotiation, and broadcast production.

Free Advice is an excellent guide for those considering a future in the marketing industry and for those with years of experience alike. Lauri explains what she believes as essential talents and capabllltles In order to excel as a marketing industry professional. She explains how to develop effective teams and successful partnerships for the benefit of client campaigns without conventional education, work experience, mindset. approach, or an appropriate budget