Freemium: How Zoom, Hubspot, Atlassian, and Other Top Companies Use Product-Led Growth ... for Low-Cost Customer Acquisition and (Hardcover) (ISBN-13: 9781503640399)

Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multi-billion-dollar companies using the 3-step "Freemium" product strategy: 1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream.

Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "Product-Led Growth," which Harvard Business School Lecturer Frank Cespedes calls, "probably the fastest-growing go-to-market model for businesses globally."

Freemium is the authoritative guide to Product-Led Growth, written by Silicon Valley entrepreneur and Harvard MBA, Dave Boyce, who also developed the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to move seamlessly upmarket, selling to larger and larger customers. It details how the product itself can be used for customer onboarding, customer service, and retention, so you don't have to hire costly talent to do these jobs.

Freemium also details how non-software companies and enterprise-sales-led companies are leveraging product-led growth tactics within more traditional go-to-market motions.

To understand and compete in nearly every tech-related industry today requires an understanding of the principles of Product-Led Growth. Freemium is the authoritative guide to a low-cost go-to-market strategy, proven to build huge companies.