Friction Fuel: The Secret to Listening Strategically and Leveraging Complaints to Keep Your Business Running on Premium (Hardcover) (ISBN-13: 9781636803845)

Now a USA Today Featured Bestseller!

Client Complaints = Exponential Growth

No one looks forward to facing an inbox full of grievances. But what if those messages are essential to unleashing your company's full potential?

In his first book, Chad Jenkins shared his revolutionary method for Removing the FILM (Friction Identification to Leverage the Market) by showing us how curiosity can help us Just Add a Zero in business as well as life. In Friction Fuel, he takes us one step further into a world where we leverage client complaints as a catalyst for exponential growth and opportunity.

Drawing from his deep expertise and business experience, Jenkins introduces a revolutionary approach to turning friction into fuel for your business. He has created a playbook to help you:

• Listen strategically so complaints become your fueling station
• See obstacles as renewable resources that propel your business forward
• Enjoy limitless inspiration to keep your company running on premium

Whether you're a seasoned entrepreneur or just starting, Friction Fuel offers a fresh perspective and practical solutions to equip and empower you.

Embrace the friction in your business and turn it into your most powerful asset starting today!