From Awareness to Commitment in Public Health Campaigns: The Awareness Myth (Paperback) (ISBN-13: 9781498533317)

Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

Author: Myleea D. Hill,Marceline Thompson-Hayes
ISBN-10: 1498533310
ISBN-13: 9781498533317
Publisher: Lexington Books
Language: English
Published: 02/07/2020
Pages: 152
Format: Paperback
Weight: 0.47lbs
Size: 9.00h x 6.00w x 0.33d